Widget Branding and White-Label Options
Overview
Remove AllAccessible branding from the widget and replace it with your own brand identity. This guide explains white-label options, pricing, and how to create a fully branded accessibility experience.
Who This Is For
Agencies managing client websites
Companies wanting complete brand control
White-label resellers
Businesses with strict brand guidelines
What You'll Learn
What white-label mode includes
How to enable branding removal
Pricing and plan requirements
Best practices for white-labeling
What is White-Label Mode?
Standard Widget (Free/Starter Plans)
Includes AllAccessible Branding:
"Powered by AllAccessible" in widget footer
AllAccessible logo (subtle)
Link to AllAccessible.org
Why: Free and low-cost plans include attribution
📷 Standard widget with branding
White-Label Mode ($29/month add-on)
Completely Removes:
✅ "Powered by AllAccessible" text
✅ AllAccessible logo
✅ Links to AllAccessible.org
✅ All attribution
Result: Widget appears as if it's your own proprietary tool
📷 White-label widget with no branding
What You Can Customize with White-Label
Current Features
1. Branding Removal
No AllAccessible mentions
Clean, unbranded interface
Your brand is the only one visible
2. Custom Colors
Match your exact brand colors
No default AllAccessible blue
Complete color control
3. Custom Positioning
All 9 position options
Custom shape selection
Icon customization
4. Branded Reports (with Reporting Package add-on)
Compliance reports without AllAccessible branding
Your logo on PDF exports
Your contact information
Coming Soon Features
Custom Logo Upload:
Upload your logo to widget button
Replace accessibility icon with your brand
Status: In development
Custom Domain:
Serve widget from your domain (widget.yourbrand.com)
Instead of api.allaccessible.org
Status: Enterprise feature planned
Enabling White-Label Mode
Step 1: Purchase White Label Add-On
Pricing: $29/month
How to Purchase:
Dashboard → Billing → Add-Ons
Find "White Label" add-on
Click "Add to Plan"
Confirm purchase
Payment processes immediately
What's Included:
Complete branding removal
Custom widget colors
Branded compliance reports (with Reporting add-on)
Step 2: Enable in Widget Settings
Once purchased:
Go to Sites → [Your Site] → Widget Settings
Scroll to "Additional Settings"
Find "Whitelabel Mode" dropdown
Select "Hide AllAccessible Branding"
Click "Save Changes"
📷 White-label toggle in settings
Propagation: Up to 1 hour for changes to appear
Step 3: Verify Branding Removal
After 1 hour:
Visit your website
Open the widget
Check widget footer - no "Powered by AllAccessible"
Verify no AllAccessible logo
Check all widget screens
Use Cases for White-Label
Digital Agencies
Scenario: Managing 10 client websites
Benefits:
Present as your own accessibility solution
No competing branding
Higher perceived value
Professional client experience
Pricing:
Base plan: $19/month per site
White-label: $29/month per site
Total: $48/month per site
Resell for: $99-249/month
Profit margin: $51-201/month per client
ROI: 106-419% markup
SaaS Platforms
Scenario: Embedding accessibility in your application
Benefits:
Seamless integration with your product
No third-party branding
Part of your feature set
Brand consistency
Example:
Your product includes: ✓ Website builder ✓ SEO tools ✓ Analytics ✓ Accessibility tools (powered by AllAccessible, white-labeled)
Enterprise Companies
Scenario: Strict brand guidelines, no external brands allowed
Benefits:
Compliance with brand policies
Internal tool appearance
No external attribution
Professional presentation to stakeholders
Typical Use:
Fortune 500 companies
Government agencies
Universities
Healthcare organizations
Resellers
Scenario: Selling accessibility as your own service
Benefits:
Market as your proprietary technology
Build your own brand equity
Higher pricing power
Customer loyalty to your brand
Partner Program:
Volume discounts available
Revenue sharing options
Co-marketing support
Dedicated account manager
👉 See: Partner Program Overview
Branding Best Practices
Do's and Don'ts
✅ DO:
Use white-label to present professional, cohesive experience
Maintain AllAccessible quality and features
Provide excellent support to your customers
Honor AllAccessible's terms of service
❌ DON'T:
Claim you built the technology from scratch
Misrepresent the underlying platform
Violate AllAccessible's terms of service
Remove legally required compliance information
Professional Presentation
When White-Labeling for Clients:
Be Transparent (with clients, not end-users):
"We partner with AllAccessible for accessibility technology"
"Powered by enterprise-grade compliance tools"
"Built on WCAG-certified platform"
Marketing Language:
"Our accessibility solution"
"Included in your package"
"Proprietary accessibility tools" (if truly customized)
White-Label Pricing
Cost Breakdown
Per Site:
Base Plan (Growth): $19/month
White Label add-on: $29/month
Total: $48/month per site
Add capacity and features as each client needs them:
AI Boost: +$15/month
Reporting Package: +$20/month
Extra Pageviews: +$10/month per pack
VPAT/ACR Reports: +$49/month
Resale Pricing Recommendations
Small Business Clients:
Your Cost: $48/month (Growth + White Label)
Resell For: $99-149/month
Profit: $51-101/month
Mid-Size Business Clients:
Your Cost: $83/month (Growth + White Label + AI Boost + Reporting Package)
Resell For: $199-299/month
Profit: $116-216/month
Enterprise Clients:
Your Cost: from $83/month, plus any additional add-ons (VPAT/ACR, Extra Pageviews, Accommodation System)
Resell For: $399-999/month
Profit: varies by the add-ons each client requires
Limitations of White-Label
What You Cannot Customize (Yet)
Currently Not Available:
❌ Custom logo upload (widget icon must use pre-designed options)
❌ Custom domain (widget served from api.allaccessible.org)
❌ Feature selection (all features for your plan appear)
❌ Custom widget size
❌ Complete UI redesign
Status: Some features planned for future releases
What Remains Visible
Even with White-Label:
Source code shows AllAccessible in network requests
Accessibility statement may mention AllAccessible (you control this)
Technical users can see API calls to allaccessible.org
This is Normal: Backend infrastructure attribution is standard in SaaS
Compliance and Legal
Terms of Service
White-Label License Includes:
✅ Right to remove branding from customer-facing UI
✅ Right to resell or embed as your own
✅ Marketing as your own solution
✅ Custom pricing to your customers
Restrictions:
❌ Cannot claim you built the underlying technology
❌ Cannot remove compliance/legal attributions where required
❌ Must maintain AllAccessible subscription for all sites
❌ Cannot reverse-engineer or copy source code
Required Disclosures
In Your Terms of Service (Recommended):
"Accessibility features powered by third-party technology partners to ensure WCAG 2.2 compliance."
Not Required to Name:
You don't have to specifically name AllAccessible to end-users
Troubleshooting White-Label
Issue: Branding Still Appears After Enabling
Cause: Cache propagation (up to 1 hour)
Solution:
Verify add-on is active in Billing section
Verify white-label enabled in Widget Settings
Wait full 60 minutes
Clear browser cache
Test in incognito mode
Issue: Want to Re-Enable Branding
How to Turn Off White-Label:
Widget Settings → Additional Settings
Whitelabel Mode dropdown
Select "Show AllAccessible Branding"
Save Changes
Billing:
Remove White Label add-on from billing if no longer needed
Or keep it active (still billed) but show branding
Frequently Asked Questions
Q: Can I white-label on the Starter plan?
A: No. White-label requires the $29/month add-on in addition to any base plan.
Q: Can clients see it's AllAccessible in the code?
A: Yes, technical users can see API calls. This is standard for SaaS platforms.
Q: Can I add my own logo?
A: Not yet. Custom logo upload is in development. You can choose from 9 icon options.
Q: Do I need to mention AllAccessible anywhere?
A: In customer-facing UI, no. In your own terms of service, recommended but not required.
Q: Can I white-label compliance reports?
A: Yes! With Reporting Package add-on ($20/month), reports are fully branded.
Q: What if I cancel the white-label add-on?
A: AllAccessible branding returns to the widget automatically.
Related Articles
Widget Customization Overview - All customization options
Customizing Widget Colors - Brand color matching
Partner Program Overview - For agencies
Last Updated: October 2025
White-Label Pricing: $29/month add-on